FANTASY WORLDS

The artist behind the visionary sets of Tim Walker’s Alice is Shona Heath.
Shona is one of Britain's leading creative directors and set designers, whose prolific work in fashion imagery has, for the last 15 years, encompassed disciplines such as photography, film making and fine art.

Shona’s vision could be described as a play of scale and colour, a mix of handcrafted and experimental materials, always contemporary, with a feminine touch.

Shona's passion for creative image making and storytelling comes foremost making her sets and installations memorable, whether in stills photography or film. She is happiest working and presenting fresh new ideas and brainstorming concepts of any kind right from the start of a project, right up until the physical execution, on which she is very hands-on with everything from set, costumes, styling and editing.

“There is an energy I want to bring to pictures; I want to believe in them as stories. If I fool myself, I have done my job. Set design is more like three-dimensional collage, making new stories and relationships with objects, colour, textures and places. Discovering how the three-dimensional turns into the two-dimensional, to somehow help capture the energy and put a lid on it, is like getting a fluttering moth into a jar.”